Bourne comes home
I saw the new Bourne movie over the weekend and I loved it. But this is not really about the movie, as much as it is the ad campaign… How interesting is it that they put a 15ft x 50ft billboard saying “Bourne comes home” on the side of Matt Damon’s NYC apartment building (where he literally “comes home” every day). While I’m sure he probably is used to it, how surreal would it be to come home to a 10x life-sized version of you every day.
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